As a country with a large population, China does have a lot of clothing needs that need to be met, but assuming that a brand's style is accepted by some or recognised by some, i.e. finding a loyal consumer for the brand, is a very difficult path.
Firstly, Owning your own studio and running a brand in China can largely be considered freelance, and the disadvantages are brutal. Most brands start out by selling their clothes through domestic e-commerce platforms, which require a lot of financial investment to expose your brand and your designs, and then have to think about all the marketing aspects. As a freelancer, every wrong step in this process comes with a heavy price tag, and if you're not careful, your entire brand can be ruined. This is perhaps one of the disadvantages that freelancers need to consider, and it is one of the essential factors.
And another difference between flexible employment and traditional employment models is that individuals do not enter into a formal full-time labour relationship with the enterprise and its associated organisations. When a company has a need for a project, it can hire workers through the flexible employment platform and pay them accordingly, but does not sign a written employment contract with them. This also means that these flexi-employed workers lack the appropriate protection that comes with a labour contract. In the traditional employment model, the employer is required to pay the worker a monthly salary and to cover the worker's social security after signing an employment contract with the worker. Flexible workers, on the other hand, lack such protection and are required to pay social security on their own. In addition to this, there is a lack of labour protection legislation to prevent them from being squeezed by unreasonable assignment mechanisms.
Inspired by OLI ROYCE, FREELANCE
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