On the presentation and analysis of new media social platforms

Published on 20 March 2023 at 12:11

· Chinese social media accounts - Red Book

 

The RedBook is a very popular social e-commerce platform where you can both get inspiration in various fields such as beauty, fashion, health and food, and buy a variety of quality products.

 

In 2021, I started to contact red book( a Chinese social media platform)and took it as my first freelance project to research and work on it. I started to build and plan my account initially by positioning my account to identify my potential followers, and improve the competitiveness and recognition of my account through the verticality of my posts. The focus of attention changes in different seasons, so I can grasp the trend and direction of users' attention in advance, and try to learn from kolars who are successful in commercial realisation, balance the tone of commercial and personal accounts, and create commercial notes that are loved by both users and brands.

· Foreign social media accounts - Instagram

(Private Account)

 

Instagram is a popular 'inspiration hub' for users around the world, finding and sharing what people are passionate about, encouraging them to express themselves visually and to take action, and is popular with both men and women.

This account is my personal social media account, which is made up by documenting my daily life and travels. It was created to express my love for life and to meet people, and is not for commercial use.

Foreign social media accounts - Instagram

(Business Account)

 

This is an account for sharing inspirations and design ideas in the fashion design profession, and it is a platform to showcase your design process and discuss with people in the industry.

· Foreign social media accounts -LinkedIn

 

Linkedln, the world's largest professional social networking site, is a social network for business customers, designed to allow registered users to maintain contacts they know and trust in their business dealings, commonly known as "connections". linked is an efficient, secure, business-worthy white-collar SNS provider.

It's an app that I've only been signed up to for a few weeks, and I heard the lecturer in the FUTURE LECTURE say that the app was good for my job search in the UK, but the biggest surprise I've had so far is that when I'm being interviewed by a brand studio, I can find people who are currently interning or already working in the app to share their experiences.

· Social media accounts - Tiktok

 

Tiktok it's a social platform about entertaining, with an emphasis on life-like sharing.

On this platform I also just assist with the  Red Book social media platform self-publishing project, occasionally sharing about my daily fragments

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